News

A positive correlation has been discovered between the neural activity in the nucleus accumbens of study participants as they were presented with photographs of dishes from the menu of the Chaihona No. 1 restaurant chain and the sales performance of said dishes in the chain's establishments. This finding was made by a team of researchers of the HSE Institute for Cognitive Neuroscience, Lomonosov Moscow State University, and ETH Zurich (Switzerland). The study findings have been published in PLoS One.

At the end of June, HSE University hosted Reklamathon, an inter-university hackathon in which participants must develop a prototype product for forecasting the effectiveness of advertising campaigns on social media. The event was organised by HSE University’s Data-Driven Communication master’s programme, which trains communications industry specialists. The hackathon’s assignments and judges were arranged by MTS, Russia’s largest digital ecosystem.

For the second time, HSE University in Perm has held SaWalk—a quest walk dedicated to the 300th anniversary of Perm and the city’s history and culture. More than 170 participants from 37 teams took part in this large-scale event.

On June 30, HSE University Rector Nikita Anisimov and Russian Football National League President Nail Izmaylov signed a cooperation and partnership memorandum aimed at developing and popularising Russian football.

This year, HSE University held the Mirror Laboratories project contest for the fourth time. A total of 19 applications were submitted to the contest from 16 HSE University research departments partnered with 16 organisations from 14 Russian regions. Following the contest results, 10 research projects received support.

HSE University’s team Algorithmic Heist was among the winners of the 5^th-anniversary Leaders of Digital Transformation hackathon, one of the country’s major IT competitions. More than 7,000 programmers, analysts, designers, marketers, project engineers, and IT entrepreneurs from across Russia and 37 other countries took part in the hackathon. The competition ended with a three-day final and an award ceremony held in Moscow in mid-June.

The ‘Foreign Languages ​​and Intercultural Communication in Business’ programme at HSE University in Perm places a special emphasis on learning a second foreign language, offering students a choice of German, French, or Chinese. The HSE News Service spoke to students who have been studying Chinese for a year about their experiences of passing an exam for an international certificate and gaining a better understanding of Chinese culture.

On June 23, 2023, the first issue was published on the journal’s webpage under the heading ‘Mission Upward’. The journal is published online in Russian and English. In honour of this landmark event for the journal, we talked with its Chief Editor, Vera Rusinova.